A fortnightly from Don't Be Content | Issue #11
Backspace is the key to looking back to look ahead with a new vision. Join us every fortnight as we curate ideas that inspired us. In this edition, we put the spotlight on some of the most iconic alcobev commercials from recent years, that delivered on both, creativity and impact.
The hidden camera-style ad opens with a normal-looking guy in a bar being approached by a girl drinking a Bud Light, who sets the stage for adventure by asking: “If I give you this [beer] are you up for whatever happens next?”
Filmed by celebrated Director Dante Ariola, features iconic American actor Willem Dafoe and sparks a movement for bold choices. The anthem for Jim Beam's "Bold Choice" global campaign, a perfect balance of art and copy.
Soccer-themed prankvertising for Heineken titled “The Dilemma was orchestrated around an unaware guy, at Olympic Stadium right before the Roma vs. Real Madrid match, in a single attempt, not a single actor, all real.
This five-minute timeline film for Johnnie Walker, with Robert Carlyle in a virtuosic performance, was shot in a single take. It’s a story of great writing, camerawork, and theatrical visual storytelling.
This 1999 commercial for Budweiser became a pop culture catchphrase. Whassup? was awarded the Cannes Grand Prix award and the Grand Clio award, among others.
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