Backspace

A fortnightly from Don't Be Content | Issue #12

Backspace is the key to looking back to look ahead with a new vision. Join us every fortnight as we curate ideas that inspired us. In this edition, we look at ‘Airline Safety Videos’ that were high on differentiation, using creative storytelling to keep things interesting in an otherwise predictable format.

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1. Turkish Airlines & Lego

2. Air New Zealand & Hobbit

3. British Airways & Bafta

4. Vistara & Yoga

5. Qantas & Sepia