Backspace
Backspace is the key to looking back to look ahead with a new vision. This fortnight we put a spotlight on insurgent brands that are challenging status quo and redefining categories.
In a category of loud ads featuring mostly elite athletes, Tracksmith has consistently put out quiet videos focused on everyday runs of the running class, the moments that surround them, and the thoughts and feelings that define them.
The OP-1 synthesizer by Teenage Engineering was created in response to both the overcomplicated, overly-expensive analog synths of the day. It’s small, portable synth is powerful enough for pros but intuitive enough for amateurs.
Our hunger for the latest and greatest in tech is killing our planet. And this is where Back Market comes in. It’s on a mission to clean up the dirty world of tech, by challenging the disposable way we buy and use electronics.
Some called it the “Ed Hardy of water,” The Liquid Death Blind Taste Test’ is decidedly different. The brand blindfolded real people to compare its new sparkling waters with some of the most premium liquids money can buy.
Ghetto Gastro, a three-member collective from Bronx comprising Gray, Pierre Serrao and Lester Walker, works at the intersection of culinary art and “the culture,” producing events, food products, cookware and fashion.