Backspace
A fortnightly from Don't Be Content | Issue #16
Backspace is the key to looking back to look ahead with a new vision. Join us every fortnight as we curate ideas that inspired us from the fields of art, fashion, culture, design, and tech – anything and everything that fills you with wonder.
LACOSTE “Timeless” is an epic cinematic fresco set in the 1930’s when a man experiences love at first sight. He sets off on the trail that takes him through carriages and eras until he arrives in the present. Over time, styles change but the polo retains its timeless elegance.
H&M managed to tap none other than Wes Anderson and Adrian Brody for its 2016 Christmas ad. It’s easy to forget after four minutes of quintessential Anderson that the spot is even marketing H&M.
Inspired by BARBIE creator Ruth Handler’s philosophy that “through the doll, the girl could be anything she wanted to be,” ‘Imagine That’ was aimed at tackling their belief that Barbie played into unattainable female stereotypes.
HONDA’S 2003 ‘Cog’ captured the imagination of millions. Created by W+K London, rated as one of the greatest ads of all time, widely celebrated, not only for its creativity but also for its business-building qualities.
The DIESEL film by Francois Rousselet, where Edith Piaf provocatively sings ‘Non, je ne regrette rien, tells a love story about embracing flaws and celebrating them because success lives outside of conformity.