Backspace
A fortnightly from Don't Be Content | Issue #17
Backspace is the key to looking back to look ahead with a new vision. Join us every fortnight as we curate ideas that inspired us from the fields of art, fashion, culture, design, and tech – anything and everything that fills you with wonder.
A random internet troll that they’d rather “lick sweat off a fat guy’s back than drink Liquid Death.” To test their claim, 10 real people were invited to participate in an official taste test to decide which is better.
Through this two-minute stop-motion film, Honda showcased the history of its brand rather than promoting a shiny new product. A series of sketches on folded scraps of paper took audiences through the evolution of Honda.
Sport England’s ’This Girl Can’ created a bona fide social movement. Launched in 2015 the campaign had a data-backed remit: to correct for the fact that 2 million fewer British women participated in sports than men.
Wind energy is a mundane topic but this ad for Epuron uses a metaphor of a misunderstood man, played by Guillaume Delaunay. It’s the most beautiful two-minute film, with simple yet clever storytelling following our guy through the streets as his actions mimic those of the actual wind.
The unskippable ads series from Geico is absolute genius. It presents viewers with all of the information upfront, before they can skip. The great thing about this is that it keeps us watching – even though what we’re watching has really nothing more to do with Geico.