Backspace
A fortnightly from Don't Be Content | Issue #19
Backspace is the key to looking back to look ahead with a new vision. Join us every fortnight as we curate ideas that inspired us from the fields of art, fashion, culture, design, and tech – anything and everything that fills you with wonder.
As the main partner of the Clermont Short Film Festival, the most important short film event in the world. CANAL+ released a short film of its own, Papa, which was shown at the festival.
The campaign comprises 3 spots depicting situations that show the suffering families go through with dads in briefs. And ends with the perfect solution: get them dressed with a BGH Silent Air Conditioner.
When served a “posh and fancy blah blah blah, Ed Sheeran recreates a real-life experience in which he pulls out a bottle of Heinz ketchup to flavour his food, much to the dismay of the waiter, chef and his fellow diners.
All very silly, but weirdly compelling if there’s any brand that can take that and run with it, it’s Pot Noodle – after all, this is the product that once cheerfully described itself as the ‘slag of all snacks’.
Elevating Nike's playful nature, an arena full of basketball fans, players, and cheerleaders participate in a raucous children’s game. Chaos ensues as there is a fight over every available chair.