Backspace
A fortnightly from Don't Be Content | Issue #13
Backspace is the key to looking back to look ahead with a new vision. Join us every fortnight as we curate ideas that inspired us from the fields of art, fashion, culture, design, and tech – anything and everything that fills you with wonder
The Liquid Billboard by Adidas is based upon an insight that 32% of women globally, and almost three times this number in the Middle East, don’t feel comfortable swimming in public.
Change the Ref (CTR’s) mission is to shift America’s social response to gun violence, by uniting creativity, activism, and education. Here they use creative confrontation to advocate the eradication of gun violence.
The Missing Chapter by Whisper is based on an insight that 1 in 5 girls drop out of school every year in India due to a lack of period education. The data also showed that 7 in 10 mothers were unaware of the biology of periods and considered it impure.
Created by McCann Paris, the campaign was developed to help tackle cultural taboos, which can prevent early breast cancer detection in women living in traditional communities in the Middle East.
The OOH series showcased Burger King’s commitment to keeping its food as real as possible, featuring portraits of everyday Mexicans – young, old, pregnant , shirtless, or even high with the tagline ‘Real tastes better’.