Backspace
A fortnightly from Don't Be Content | Issue #14
Backspace is the key to looking back to look ahead with a new vision. Join us every fortnight as we curate ideas that inspired us. In this edition, we look at the winners of the recently concluded Cannes Lions 2023 that made a big splash.
The 2023 ‘Relax, it’s iPhone’ commercial highlights the Unsend iMessage feature, which is part of iOS 16. The half-minute video shows in a funny way how users can avoid embarrassing situations by deleting iMessages.
Ikea's campaign was a series of three short videos each showing a scene with a parent and their child, with the words "Proudly second best." In every single ad, one of Ikea's most popular products sits empty in favor of the parent.
Uber Eats - Do less ‘Dance’ illustrates that in a world where the pressure is high to do more, taking a little off your plate so you can embrace the art of doing less. Like squeezing in a little extra downtime to bust a groove.
From perfect hairless bodies to weird blue liquid mimicking menstrual blood, for years women have felt misunderstood in advertising. Bodyform and AMV BBDO have been on a mission to champion real periods through a brand narrative that is frank yet relatable.
Women’s Aid and House 337 have subverted England’s ’It’s Coming Home’ call to highlight increased cases of domestic violence around the World Cup. “He’s coming home,” puts the spotlight on the fear and isolation that many women experience throughout the tournament.
Click here https://tinyurl.com/3kry72tu to download the list of Cannes 23 winners and shortlist.