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A fortnightly from Don't Be Content | Issue #9
In this edition, we look at brands that use everything from traditional hand-drawn to 3D computer-generated animation in their marketing campaigns to capture attention and convey complex messages in a simple, entertaining way.
“The Scarecrow” is a Short Film by Limbert Fabian and Brandon Oldenburg for Chipotle. The film looks at food’s place in culture and the morality of where and how it is obtained, featuring a cover version of "Pure Imagination" as its soundscape, sung by Fionna Apple.
New York-Presbyterian Hospital uses beautiful, spare animated graphics by the legendary Noma Bar to explain the role of T-Cells in our immune system, and how cancer can sneak past them. Titled ‘Unmasking a Killer’ uses a style that is entertaining but not cartoonish.
Coke’s Happiness Factory ad introduces us to a marvelous, magical world, all housed within a humble drinks vending machine. This carnival-esque launch party was created by W+K Amsterdam, the brief to the agency was simple: Convey ‘Happiness in a bottle’.
Hendrick’s Gin, a brand for the unusualists, created by Steven Grasse that lit up the gin renaissance invites you to open your mind and awaken to the peculiar. Using Monty Python-style cut-out animated advert that plays on their obscure and eccentric identity.
‘Dumb Ways to Die’ is one of the finest examples of how far a good idea can go. The animation style is simple, but the idea behind this public service campaign by Metro Trains, Australia saw it win big at Cannes.