Backspace ~ A fortnightly from Don't Be Content

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Backspace

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Backspace

A fortnightly from Don't Be Content | Issue #9

Apr 18, 2023
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In this edition, we look at brands that use everything from traditional hand-drawn to 3D computer-generated animation in their marketing campaigns to capture attention and convey complex messages in a simple, entertaining way.


  1. “The Scarecrow” is a Short Film by Limbert Fabian and Brandon Oldenburg for Chipotle. The film looks at food’s place in culture and the morality of where and how it is obtained, featuring a cover version of "Pure Imagination" as its soundscape, sung by Fionna Apple.

  2. New York-Presbyterian Hospital uses beautiful, spare animated graphics by the legendary Noma Bar to explain the role of T-Cells in our immune system, and how cancer can sneak past them. Titled ‘Unmasking a Killer’ uses a style that is entertaining but not cartoonish.

  3. Coke’s Happiness Factory ad introduces us to a marvelous, magical world, all housed within a humble drinks vending machine. This carnival-esque launch party was created by W+K Amsterdam, the brief to the agency was simple: Convey ‘Happiness in a bottle’.

  4. Hendrick’s Gin, a brand for the unusualists, created by Steven Grasse that lit up the gin renaissance invites you to open your mind and awaken to the peculiar. Using Monty Python-style cut-out animated advert that plays on their obscure and eccentric identity.

  5. ‘Dumb Ways to Die’ is one of the finest examples of how far a good idea can go. The animation style is simple, but the idea behind this public service campaign by Metro Trains, Australia saw it win big at Cannes.

Thanks for reading Backspace. Share it if you enjoyed it, and subscribe to see what’s next.

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