Backspace
A fortnightly from Don't Be Content | Issue #5
Backspace is the key to looking back to look ahead with a new vision. In this edition, we put together some of our favourite commercials from the Superbowl. Others that didn’t make the cut were Busch Light, T-Mobile, and Uber One.
Popcorners ‘Breaking Good’ allows for a “nostalgia for all”. The show’s high quality allowed it to appeal to a wide audience upon seeing the return of Walter White, Jesse Pinkman, and Tuco Salamanca in this spot.
For pet owners who have experienced this first-hand, here Sawyer gets destructive and damages household items. However, the family orders a crate on Amazon that turns out to be a surprise.
With Jack Harlow, Missy Elliot, and Elton John. The ad’s clever play on Harlow using the triangle to inspire a new song, along with several other humorous triangle references reminds viewers of how good Doritos taste.
Hellmann continues its focus around the issue of food waste and encourages people to act and 'Make Taste, Not Waste'. The spot features Jon Hamm and Brie Larson and is set inside Pete Davidson’s refrigerator.
Kia's “Binky Dad” for Telluride spot features a dad high-tailing through myriad obstacles at break-neck speed to retrieve his baby's pacifier. Only to have the baby spit out the binky since the baby only likes the blue one.